Growth Marketer
North America · Remote
Mid-level +1 · Full time
Posted 2 years ago
Please give a one-sentence pitch on why job seekers should work at your company
Awesome growth role at a company changing the game for newsletter writers
We are on a journey to help thousands of creators and businesses create, monetize, and grow their audiences. Our mission is to help others succeed by providing a superior suite of content creation tools, advanced data analytics, robust growth engines, end-to-end customization, and monetization opportunities at scale.
You will be a great fit if you have a deeply analytical and methodical approach to growth and delivering results. We’re seeking a self-motivated teammate who communicates early and often and strives for the whole team to succeed. We respect each other as individuals and know work is just one part of life; we want you to have the flexibility and support you need to achieve fulfillment in your personal and professional lives.
You will be a great fit if you have a deeply analytical and methodical approach to growth and delivering results. We’re seeking a self-motivated teammate who communicates early and often and strives for the whole team to succeed. We respect each other as individuals and know work is just one part of life; we want you to have the flexibility and support you need to achieve fulfillment in your personal and professional lives.
Ideally you will have:
- 2+ years of relevant work experience working in a growth-related role
- A proven track record of delivering results, previously contributing to a company's upwards growth trajectory
- A process-oriented approach to developing hypotheses regarding growth strategies, testing them, and evaluating their effectiveness
- A deep understanding of CAC, LTV, CPMs, and other marketing and retention related metrics
- Experience with managing a large budget allocated for paid acquisition
- Experience utilizing paid acquisition platforms such as Google AdWords, YouTube, Facebook Ad Manager, Twitter Ads, LinkedIn Ad Marketplace, etc.
- Experience testing lesser-known paid acquisition channels
- Proficiency in tracking and measuring the effectiveness of different acquisition channels, utilizing dashboards and other tools
- Ability to effectively communicate acquisition strategies and results to the rest of the team
- Experience working in a fast-paced startup environment
- A deep interest in newsletters, emails, and the creator economy space
- Familiarity with A/B testing and multivariate testing
- Genuine excitement about growing a nascent platform
What you will be responsible for
- Own all growth initiatives and scaling beehiiv from a platform being utilized by several dozen newsletter creators to several thousand (and beyond)
- Building intricate and optimized funnels to take potential users from lead -> onboarding -> power user
- Optimizing landing pages, forms, content, etc. to convert the highest % of qualified users into active creators on beehiiv
- Meticulously testing numerous acquisition channels and allocating a large budget responsibly to maximize the ROI of our efforts
- Propose new initiatives that can lift marketing and growth performance
- Work closely with the data and analytics team to develop a methodology for measurement and attribution, identify opportunities for optimizing LTV/CAC, and implement testing ideas to continuously enhance performance
- Work closely cross-functionally with product and engineering teams to align marketing initiatives with their roadmaps
- Work effectively within the resources and constraints of the team to continuously build and optimize funnels
- Build dashboards to clearly communicate the progression of our growth
- Acknowledge acquisition channels that didn't work as intended, abstract learnings from the experiment, and iterate accordingly
- Build partnerships with other companies, creators, and platforms to maximize the reach and awareness of our offerings
Why beehiiv?
We're remote. We believe that your best work is done where you feel safe, comfortable, and supported.
Empathy, not ego. Empathy opens the door to problem solving. Our team is uniquely talented and we can solve any problem when we lead with empathy.
Bias towards action. Most decisions can be changed or altered, but progress cannot be created without action. It is almost always better to deliver something today over something that may be better tomorrow.
Empathy, not ego. Empathy opens the door to problem solving. Our team is uniquely talented and we can solve any problem when we lead with empathy.
Bias towards action. Most decisions can be changed or altered, but progress cannot be created without action. It is almost always better to deliver something today over something that may be better tomorrow.
Complete transparency. You will have full access to business metrics about the company.
Owner-attitude. Ownership creates a sense of pride and accountability. It empowers someone to stand up for what is right, with a long-term outlook.
We'll take care of you
- Competitive salary
- Stock Options
- Health, Dental, and Vision Insurance
- 401(k) employer match
- Unlimited PTO (mandatory 10 days per year minimum)
- Twice-annual in-person team retreat
- Unlimited book budget
- Two month sabbatical every three years
- Mental health day each month
About beehiiv
We're empowering creators to create, monetize, and grow by building the most powerful and robust newsletter platform, built by newsletter people. And we're only just getting started 🚀
beehiiv is committed to a diverse and inclusive workplace. beehiiv is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
beehiiv is committed to a diverse and inclusive workplace. beehiiv is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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